Sakshi Sahni
Performance Marketing & Digital Growth Strategist | AI-Powered & Data-Driven Advertising | Google & Meta Ads Certified Expert | Paid Media (Search, Display, Programmatic) | Analytics, CRO & MarTech Solutions
- Role
- Assistant Manager - Performance Marketing at Bridgers
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sakshi Sahni
I don\'t just run campaigns - I build the systems that make brands grow. With 5+…
Experience
Assistant Manager - Performance Marketing
Feb 2025 — Present · Delhi, IN
Lead full-funnel paid media strategies across search, social, and programmatic channels, leveraging Google Ads, Meta Ads, and emerging AI-driven ad tools to deliver measurable growth.Manage end-to-end campaign lifecycle — from audience research, creative direction, and tracking setup to performance analysis, optimization, and reporting — ensuring alignment with client KPIs.Build and maintain real-time performance dashboards (GA4, Looker Studio) to track acquisition, engagement, and ROI, enabling faster decision-making for stakeholders.Implement conversion rate optimization (CRO) initiatives including A/B testing, audience segmentation, and dynamic creative optimization, improving CTR and conversion metrics.Integrate MarTech and automation workflows (email triggers, lead nurturing sequences, and automated reporting) to scale campaign efficiency and free up resources for strategic initiatives.Collaborate with cross-functional teams to align media execution with brand positioning, product launches, and seasonal campaigns.Actively apply AI-assisted marketing workflows for keyword research, ad copy generation, and performance optimization, reducing turnaround time and improving testing velocity.
Education
ImaginXP
User experience design/ user interface design , Human Computer Interaction
Indian Institute of Technology, Roorkee
Post Graduate Certificate - Digital Marketing & Martech C1, Marketing/Marketing Management, General
MICA | The School of Ideas
Advanced Certificate in Digital Marketing & Communication, Digital Marketing & Communication
Human Factors International
Certified Usability Analyst, user experience design
National Institute of Fashion Technology
Fashion and Lifestyle Accessory , Accessory Design
2016 — 2020
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