Sakshi Phadtare

About Sakshi Phadtare

Marketing delivers its true value when brand strategy translates into measurable business impact. With 13+ years of global marketing experience, I focus on brand positioning and GTM strategy for technology-driven organisations across North America, Europe, and Asia.Currently serving as Head of Marketing (Senior Manager) at Agiliad Technologies, I guide global marketing strategy for an AI-driven engineering and digital transformation company. My work centres on brand positioning, solution Marketing, GTM programs, event management, content and digital marketing, and marketing initiatives that support revenue outcomes. Over the years, I have led marketing initiatives across product marketing, ABM, partner ecosystems, and customer experience programs while expanding market presence in technology markets.Key Highlights :Brand Strategy & Positioning• Global brand strategy, positioning, and brand narrative development• Brand visibility through strategic PR, industry storytelling, and thought leadershipGo-To-Market (GTM)• GTM strategy, integrated campaigns, and demand generation programs• Marketing-led product and solution launches across global marketsAccount-Based & Partner Marketing• ABM programs for strategic and high-value accounts• Partner marketing, joint GTM campaigns, and ecosystem collaborationProduct, Solution & Technology Marketing• Product and solution marketing, value proposition development, and competitive analysis• Translating complex technologies into compelling market narrativesDigital, Content & Event Marketing• Thought leadership content, digital marketing initiatives, and multi-channel campaigns• Industry events, webinars, and brand engagement programs to drive visibility and pipelineLead Global B2B Customer Experience Program - Tata TechnologiesIncreased NPS from 60 to 75, recognised by the Tata Group as a best practice model.Certifications :• AI Generalist - Outskill• Digital Marketing Strategy - Harvard Business School Online• Digital Marketing - MICA (Mudra Institute of Communications, Ahmedabad)• Customer Loyalty & NPS - Satmetrix (USA)If you are working in technology marketing, GTM strategy, or digital transformation ecosystems, feel free to connect.

Experience

1. Senior Manager Marketing

   Agiliad

   Sep 2024 — Present

   Descriptions:Direct global marketing strategy for an AI-led engineering and digital transformation company, aligning brand positioning, demand generation, and GTM programs with global expansion priorities.Guide marketing initiatives across digital channels, strategic accounts, and partner ecosystems while elevating market visibility through structured content marketing, event management, thought leadership, and targeted account engagement programs.

Education

• MGM Coet, Noida

  B.Tech, Computer Science

  2005 — 2009

• Sadhana centre of management and leadership development

  MBA, Marketing

  2010 — 2012

Skills

• Customer Loyalty Experience
• Event Management
• Collateral Development
• Campaigns
• Negotiation
• Net Promoter Score
• Customer Experience
• Customer Relationship Management (Crm)
• Market Research
• Management
• Team Building
• PR and Media
• Business Development
• Marketing Automation
• Teamwork
• Team Management
• Training
• Marketing and Communications
• Business Strategy