Sakshi Kulbhaskar

About Sakshi Kulbhaskar

B2B and product marketing leader with 12+ years of experience across SaaS, FinTech, EdTech, and Telecom, working with global enterprises and high-growth startups alike, always focused on one thing: turning complex products into market-winning stories.My path here wasn\'t conventional. I started as an software engineer, made a deliberate pivot into marketing, and built my career across some of the most dynamic markets in the world: ASEAN, Australia, New Zealand, South Asia, the Middle East, Africa, and Europe. That technical foundation combined with deep commercial exposure is what makes me effective: I simplify the complex, move fast, and execute with precision.At Moody\'s Analytics, I built the APAC marketing function from the ground up, expanded to the Middle East, and transitioned into a global product marketing role all within three years. Today I lead GTM strategy, product positioning, and analyst relations for banking solutions across global markets.What I bring to every role: · GTM Strategy & Product Launches · Competitive Intelligence & Positioning · Demand Generation & Pipeline Growth · Analyst & Media Relations · Sales Enablement · Cross-functional Leadership · AI-driven Marketing · Content StrategyCareer growth:Engineer → Sr. Engineer → Project Manager → Asst. Marketing Manager → Regional Marketing Specialist → Regional Marketing Manager → Asst. Director → Assoc. Director Marketing → Assoc. Director Product MarketingCredentials & Highlights:· MBA (PGP-WE) – IIM Lucknow (2019) · AI-Powered Marketer – Semrush (2025) · Certificate in Content Marketing – York University (2022) · Moody\'s has been Chartis RiskTech100 Winner for 3 consecutive years · Dubai Regional Finalist – Hult Prize (2017) · Led marketing for large-scale events across India, Singapore, Philippines & AustraliaI thrive in fast-paced, ambiguous environments equally comfortable as an independent contributor and a collaborative team player. I take ownership, mentor teams, and translate strategy into execution.I’m always keen to connect and build meaningful connections. Send Hi on DM or email me at email s••••••••@iiml.org

Experience

1. Associate Director - Product Marketing

   Moody's Analytics

   Jan 2026 — Present · Gurugram, IN

   Leading global product marketing for Moody\'s banking solutions across APAC, Middle East, Europe & Americas, owning GTM strategy, product positioning, customer advocacy, & analyst relations.Responsibilities:• Lead global product positioning & messaging strategy for banking solutions (lending & risk), defining value propositions aligned to ICPs.• Own end-to-end GTM strategy for product launches, releases, and integrated demand generation campaigns, defining launch objectives, competitive positioning, and cross-functional rollout plans.• Partner with product, strategy, and sales to translate complex capabilities into compelling narratives that accelerate pipeline growth, enabling sales through targeted collaterals, interactive demos, & customer advocacy assets.• Manage industry analyst engagement in collaboration with analyst relations, including briefings and award submissions, strengthening market credibility and external validation.

Education

• Indian Institute of Management, Lucknow

  Master of Business Administration - MBA (Marketing), Marketing, Strategy

• Sharda University

  Bachelor of Technology (B.Tech.), Computer Science

  2009 — 2013

Skills

• Customer Relationship Management (Crm)
• Cryptography
• Mysql
• Team Management
• Business Process Improvement
• Telecommunications
• Management
• Microsoft Office
• Project Management
• Public Relations
• Javascript
• C++
• Business Analysis
• Sql
• Asp.net
• Decision-Making
• Communication
• Project Coordination
• Core Java
• Testing
• Smartcards
• Html
• Gsm
• C#
• .net
• Presentation Skills
• C
• Programming
• Java
• Business Development
• Microsoft Word
• Team Leadership
• Leadership
• Microsoft Excel