Sakshi Kumar
Marketing Data Analyst @Turo
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WORK HISTORY
Marketing Data Analyst @Turo
San Francisco, CA, US
EDUCATION
University of California, Davis
Masters in Business Analytics (MSBA)
University of Surrey
BEng, Computer and Internet Engineering
ABOUT SAKSHI KUMAR
Data Scientist in Marketing Analytics & Measurment, with ~4 years turning noisy marketing data into measurable growth. I build incrementality tests, and attribution systems that tell you where to spend the next £/$1, and prove it.Led cross‑market optimizing £3M+ in media, improving ROI by 5%, and enabling scenario planning and budget reallocation adopted in QBRs. Built GA4 + SQL pipelines and behavioral segmentation to lift retention and LTV.I blend causal inference and ML: hierarchical Bayes with adstock/saturation, geo‑lift and holdouts, propensity/uplift models, time‑series forecasting, and calibration against platform signals.Tooling: Python (pandas, scikit‑learn, statsmodels), R, SQL, BigQuery GA4/GTM, Tableau/Looker/Power BI. Domains: CPG marketing measurement, paid search/social/programmatic, e‑commerce, subscriptions, and content ecosystems. Comfortable with structured/unstructured and real‑time data; happiest partnering with marketing, product, and finance to operationalize measurement and experimentation.I’m excited by AI’s impact on privacy‑safe measurement, + experimentation as the source of truth, MTA where it adds signal, and ML to scale insights into always‑on optimization.
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