Sakshi Agarwal
Product Management | Building CARS24
- Role
- Senior Product Manager at Cars24
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sakshi Agarwal
Product and Growth Professional Accomplished professional with over 9 years of…
Experience
Senior Product Manager
Oct 2021 — Present · Gurugram, IN
Product and growth initiatives focused on driving top-of-funnel acquisition and engagement for the used car loan business. Key contributions include: Built a high-velocity D2C loan platform from scratch, enabling a seamless, zero-touch loan journey, contributing to ~15K leads per month Generated 15K+ monthly organic leads within 2 months by activating and optimizing multiple D2C acquisition channels Crafted a GTM strategy and product roadmap aligned with business goals, from vision to execution Created a distinct brand identity (name, tagline, domain) to position the lending product effectively in the market Enabled online car valuation and instant offers to engage users and build trust early in the journey Implemented CleverTap events & resume journey automation to improve re-engagement and journey continuity Collaborated cross-functionally with design and tech to deliver a CMS-based, intuitive UI/UX optimized for top-of-funnel Drove experimentation across channels and messaging through customer segmentation and tailored campaigns
Education
Bharati Vidyapeeth
Bachelor of Technology (B.Tech.), Electronics and Telecommunication
2009 — 2013
Indian Institute of Management, Calcutta
Executive Program in Business Analytics (EPBA), Business Analytics
2016 — 2017
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