Sakshi Sharma
Digital Marketing Specialist | Strategist | B2B & Tech Marketing | Biometrics
- Role
- Digital Marketing Specialist at iProov
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sakshi Sharma
Hello, Welcome to my LinkedIn profile! I\'m a Digital Marketing Specialist passionate…
Experience
Digital Marketing Specialist
Sep 2024 — Present · London, GB
As a Digital Marketing Specialist at iProov, a leader in biometrics and identity verification, I design and execute data-driven B2B marketing strategies that drive brand visibility, lead generation, and pipeline growth in the cybersecurity space.Key responsibilities and achievements include: Leading targeted paid advertising campaigns across Google Ads, LinkedIn, and emerging platforms — generating 100+ qualified leads by addressing key pain points of our ideal customer profiles (ICPs). Developing and implementing Account-Based Marketing (ABM) strategies using platforms like 6sense and HubSpot, nurturing high-value accounts through personalized, funnel-specific messaging to accelerate buying decisions. Managing organic social media marketing to consistently increase engagement and follower growth, while aligning content with paid campaigns for maximum reach and impact. Creating compelling multi-format content (copy, visuals, videos) tailored for both organic and paid channels, optimizing performance via A/B testing and performance analysis (ROAS, ROI). Collaborating cross-functionally with product marketing, field marketing, and design teams to ensure alignment on messaging, campaigns, and marketing goals. Conducting competitive research and market analysis to identify new platforms and growth opportunities, and optimizing ad budget allocation quarterly for maximum efficiency. Curating detailed campaign performance reports to improve transparency and inform strategy adjustments across departments. Utilizing marketing automation and CRM tools (HubSpot) to execute drip campaigns that nurture leads and push them further through the sales pipeline. Staying current with digital marketing and social media trends to ensure iProov’s digital presence remains cutting-edge and highly visible in a competitive market.
Education
University of Mumbai
Bachelor of Management studies
2019 — 2022
Brunel University London
Master's degree
2022 — 2023
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