Sakshi Sharma

About Sakshi Sharma

A passionate marketing and branding professional with 2.5+ years of experience in corporate communications, brand strategy, and social media at LTIMindtree. Throughout my tenure, I’ve worn multiple hats specializing in internal campaigns and brand storytelling that blends emotion, data, and design. I played a key role in shaping DIWA, our flagship initiative celebrating women in Data & AI, where I led the conceptualization of the DIWA Awards a program applauded by D&A leadership for its inclusivity and impact. My efforts were recognized with the Cosmic Catalyst Award (2024) for driving brand visibility and engagement. Beyond DIWA, I’ve led high-impact internal campaigns for the Data & Analytics service line, using AI-infused messaging to drive awareness and participation. From managing strategic branding for partner days and client visits to executing content-led narratives, I focus on delivering campaigns & initiatives that inspire, engage, and elevate the brand story. What I do best? I uncover stories that matter and turn them into experiences that stick. Core Skills: Brand Strategy & Positioning | Internal Communications & Employer Branding | Digital Marketing (SEO, SEM, Social)| Content Marketing & CXO Thought Leadership | AI-Driven Performance Marketing & Analytics | Storytelling & Ghostwriting | Event Management & Executive Engagements | Awards & Recognition Campaigns | Cross-Channel Communication & Martech Enablement experiences.

Experience

1. Marketing Executive

   LTIMindtree

   Sep 2022 — Present · Pune, IN

   Brand Positioning & AwarenessSpearheaded 40+ high-impact internal campaigns over 2.5 years, strengthening brand positioning and driving organizational alignment across the Data & Analytics (D&A) service line.Launched and executed the DIWA Awards under DIWA initiative, engaging participants across multiple locations.Curated and scaled the WoW/MOM Stories and Fireside Chat series, featuring inspiring internal leaders and influential external speakers to boost engagement.Conceptualized and launched \"What’s Your Take, Folks?\" our most engaging video series to date.Internal Campaigns & Content StrategyBuilt brand visibility through newsletters, maintaining consistent storytelling and messaging.Developed 5+ impactful quarter-end and year-end mailers, 100+ creative captions, and 80+ visual teasers to boost Internal Communications (IC) engagement.Produced 40+ high-impact videos and 100+ creative assets, reaching employees.Increased traffic through innovative campaigns like \"What’s Your Take, Folks?\",\"Meet the DIWA,\" and interactive discussions.Sales Enablement & Event MarketingIntroduced the “Data Superheroes” sales enablement series, achieving a 34% participation rate (170+ participants) and leadership recognition.Supported content creation and communications for Townhall Events, engaging 1,800+ employees.Social Media & Calendar ManagementManaged the D&A service line\'s social media calendar and execution strategy, aligning with strategic goals and maximizing internal engagement.Planned, scheduled, and analyzed campaign performance to maintain a consistent tone, strong branding, and high-quality delivery.Partner Days & Client VisitsLed the end-to-end management of 20+ Partner Days and client visits, overseeing internal campaigns, mailers, social media promotions, on-ground branding, and seamless event execution.

Education

• MIT World Peace University

  Master of Business Administration - MBA, Marketing

  2020 — 2022

• MICA | The School of Ideas

  Advanced Certificate in Digital Marketing and Communication, Marketing

• ST MIRA'S COLLEGE FOR GIRLS PUNE

  Commerce

  2014 — 2016

• MAEERS's Arts, Science and Commerce College English Medium, Kothrud, Pune 38

  Bachelor of Commerce, Marketing Management

  2016 — 2019