Sakshi Prasad
Senior Account Executive at BrandcomPR, a Madison unit | Narayana Health | Ethical Vegan | Animal Welfare Advocate | Saree Connoisseur
- Role
- Senior Account Executive at BrandcomPR
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sakshi Prasad
I value clarity, fairness, and meaningful work. I like getting to the point—but not at…
Experience
Senior Account Executive
Jan 2024 — Present · Bengaluru, IN
Strategic Media Engagement & Client Servicing: Led media rounds and sessions with Narayana Health doctors to identify trend-driven stories while coordinating with diverse client POCs. Executed quarterly PR plans for Bengaluru, building relationships with influencers and media to enhance brand visibility.Strategic Campaigns & Award-winning Storytelling: Led an employee engagement campaign for Omega Healthcare, winning PRCA Gold and enhancing brand reputation.Innovative Media Relations: Built strong connections with top media (Times of India, PTI), ensuring consistent, impactful coverage for Akshaya Patra’s initiatives.Personalized Journalist Engagement: Pioneered a human-centered media approach, celebrating journalists’ milestones and hosting informal meetings. This fostered trust and led to sustained client coverage and media training roles.Quarterly Strategic Planning: Developed communication plans for Volvo CE, D2L, STMicroelectronics, Omega Healthcare, and Akshaya Patra, adapting to media trends for maximum brand impact.Event Leadership: Directed key events like Akshaya Patra’s “Music for Meals” and Chikkajala kitchen launch, achieving extensive media coverage to reinforce the foundation’s impact.Executive Profiling & Outreach: Secured Volvo CE MD’s profile in Entrepreneur India’s “Most Daring CEOs 2024” and positioned Volvo CE as a leader in sustainable construction through major publications.Industry Event Engagement: Facilitated client participation in key industry events (e.g, TiE 2024, Financial Express Green Sarathi) to elevate thought leadership.On-ground Execution: Amplified D2L’s edtech focus and Akshaya Patra’s social impact stories across top-tier media through strong media ties.Media Strategy for STMicroelectronics: Led targeted media strategies by aligning storylines with tech media trends, ensuring consistent brand presence.
Education
Mumbai University Mumbai
Bachelor of mass media, Advertising
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