Sakshi Mishra
Growth Professional | Blending Digital Agility & Trade Depth | Partnerships & Alliances, Schemes & Execution
- Role
- B2b - Trade Marketing & Digital Marketing at Bunge
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sakshi Mishra
I’m a growth and partnerships professional with a strong foundation in digital-first businesses. At Nearbuy, Paytm, and Zepto, I led initiatives across strategic alliances, partner onboarding, GTM planning, and campaign execution - consistently focused on driving user growth, merchant engagement, and ecosystem expansion.My experience spans managing high-velocity partnerships, scaling category-led strategies, and executing performance-focused marketing across B2C and B2B models. I thrive in dynamic, cross-functional environments where execution speed and business impact go hand in hand.Currently at Bunge, I bring that agility into the trade space - leading volume-driven schemes and streamlining workflows to drive channel growth and sales efficiency.
Experience
B2b - Trade Marketing & Digital Marketing
Oct 2024 — Present
Lead end-to-end trade marketing for the fats and margarine category in the B2B channel across regions*Design and execute quarterly/monthly distributor incentive schemes, channel partner gifts, and annual trip contests to drive sales and engagement*Roll out secondary trade schemes for bakeries and HoReCa during festive periods to boost margarine sales and recover market share*Implement sales executive incentive programs and performance contests to enhance field productivity and target achievement*Track and analyze trade spends vs. ROI, reallocating budgets toward high-performing regions for optimal impact*Collaborate with Sales and Supply Chain to plan stock requirements aligned with scheme timelines and sales forecasts*Plan and execute BTL activations, exhibitions, and trade shows to generate leads and strengthen channel relationships
Education
University of Mumbai
Master of Commerce, Business Administration and Management, General
2013 — 2015
Tolani College Of Commerce
Bachelor of Commerce, Business Administration and Management, General
2007 — 2012
XLRI Jamshedpur
Executive Development Program in Digital Marketing
2018 — 2019
Skills
- Lead Generation
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Marketing
- Account Management
- B2b
- Marketing Communications
- Market Research
- Microsoft Office
- Teamwork
- Team Management
- Sales Management
- Business Development
- Digital Marketing
- New Business Development
- Marketing Strategy
- Crm
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