Sakshi Korde
Contract Teaching Faculty @Lazaridis School Of Business & Economics At Wilfrid Laurier University
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WORK HISTORY
Contract Teaching Faculty @Lazaridis School Of Business & Economics At Wilfrid Laurier University
Waterloo, ON, CA
At the Lazaridis School of Business & Economics, I led the Applied Marketing course, engaging students through case-based learning. My role involved guiding discussions on 13 marketing cases, fostering critical thinking and practical application of marketing concepts. I am excited to prepare for the upcoming Intro to Marketing course in Winter 2026, continuing to enhance students\' understanding of the marketing field.
EDUCATION
Institute of Biotechnology and Bioinformatics, University of Pune
Integrated Masters in Biotechnology
Principal L N Welingkar Institute of Management Development and Research
PGDM in Business Design
Indira Gandhi National Open University
Master’s Degree
SKILLS
ABOUT SAKSHI KORDE
I study how emerging technologies such as LLMs, consumer avatars, and virtual influencers shape consumer identity, decision-making, and persuasion. My research has been published in leading journals and supported by competitive grants, with projects spanning LLM-mediated communication, avatar alignment in virtual spaces, and consumer perceptions of AI-driven recommendations.Alongside my academic work, I bring years of consulting and strategy experience, helping organizations translate behavioral insights into real-world impact. This dual perspective—rigorous scholarship + applied problem-solving—allows me to bridge cutting-edge research with actionable solutions for businesses navigating the digital marketplace.My professional journey spans market research, business consulting, and co-founding Sattvalabs Innovations Pvt. Ltd, where I developed innovative frameworks. I am motivated by a deep curiosity and a passion for interdisciplinary learning, blending research, psychology, and strategic design to contribute to meaningful advancements in behavioral insights and market dynamics.I’m especially interested in collaborations at the intersection of marketing, technology, and human psychology, and in building knowledge that advances both theory and practice.
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