Sakshi Jain
Brand & Customer Insight Analyst | Qualtrics Expert | Consultancy & Implementation | Snowflake | EX- Merkle
- Role
- Brand and Customer Insight Analyst at The Warehouse Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sakshi Jain
I specialize in brand tracking, market research, and consumer insights, helping brands…
Experience
Brand and Customer Insight Analyst
Jan 2024 — Present · Gurugram, IN
As a Customer Insight & Brand Analyst, I specialize in translating consumer data into actionable insights that shape branding, marketing, and business strategies. My role encompasses:Brand Tracking & Market Research-Lead brand health tracking for The Warehouse Group, The Warehouse Stationery, and Noel Leeming, ensuring real-time insights guide marketing and business decisions-Track consumer perception, awareness, and sentiment to assess brand performance.Identify market trends and competitive shifts to optimize brand strategy. Survey Design, Execution & Analysis-Design and launch surveys using Qualtrics & SurveyMonkey to understand customer behaviors, preferences, and shopping patterns-Incorporate relatable images, videos, and interactive elements to enhance respondent engagement-Analyze data using Q Software and advanced analytics, mapping responses to historical trends and key business objectives. Data-Driven Strategy & Campaign Evaluation-Assess marketing campaigns, evaluating their effectiveness in driving brand awareness, engagement, and conversion-Provide actionable recommendations to optimize brand messaging, positioning, and customer experience-Conduct segmentation analysis to understand different consumer groups and tailor strategies accordingly. Stakeholder Collaboration & Business Impact-Present research findings and insights to senior leadership, marketing teams, and cross-functional stakeholders to inform decision-making-Work closely with product, digital, and merchandising teams to align customer insights with business growth strategies-Support in tracking and refining TWG’s competitor landscape and consumer mindset evolution.With a strong foundation in research, analytics, and strategic insights, I’m passionate about bridging the gap between consumer data and impactful business decisions
Education
Techno India Institute of Technology
Bachelor of Business Administration - BBA(H)
2016 — 2019
Hariyana Vidya Mandir
Central Board Of Secondary Education
2012 — 2016
Pune Institute of Business Management (PIBM)
Master of Business Administration - MBA
2019 — 2021
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