Sakshi Gupta
Digital Marketing | Demand Generation | Tech Marketer | B2B SaaS | Performance & Growth Marketing
- Role
- Global Media Strategist Planner at Hewlett Packard Enterprise
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sakshi Gupta
Digital marketing strategist with 7+ years of experience driving global multi-channel campaigns for leading technology and telecom brands including Hewlett Packard Enterprise, VMware, Savills, and Bharti Airtel. Skilled in demand generation, brand marketing, and go-to-market (GTM) strategy, I specialize in Display, paid social, SEO/SEM, media planning, and marketing automation to deliver measurable pipeline growth.I thrive in cross-functional collaboration with product, regional, and field teams to launch campaigns that accelerate sales cycles and strengthen brand impact across APAC, EMEA, and AMER. Recognized for blending creativity with data-driven execution, I consistently exceed KPIs in engagement, lead generation, and opportunity development.Core Strengths: Digital Marketing | Demand Generation | Brand Strategy | Paid Social | SEO/SEM | Content Marketing | ABM | Marketing Automation | Analytics
Experience
Global Media Strategist Planner
Jan 2024 — Present · Chicago, IL, US
Lead global go-to-market (GTM) campaigns for product launches, aligning strategy with portfolio growth priorities and revenue goals- Manage end-to-end digital media planning, execution, and optimization across Content Sydication, display, and publisher activations- Partner cross-functionally with product, regional, and integrated marketing teams to build digital assets and campaigns that drive demand- Oversee creative asset development, budget pacing, and performance reporting to ensure ROI-driven marketing execution- Strengthen vendor and publisher relationships, conducting QBRs and performance reviews to optimize media investments.
Education
Christ University, Bangalore
Master of Business Administration - MBA, Marketing
2017 — 2019
Delhi University
Bachelor's degree, Advertising, Sales Promotion, Sales Management
2014 — 2017
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