Sakshi Gupta

About Sakshi Gupta

Market Research and Consumer Insights leader with 13+ years of experience across primary research, secondary research, shopper insights, analytics, and sector intelligence in the Retail and Consumer space.Currently working as Sector Driver – Retail & Consumer at PwC India, where I focus on sector trend insights, knowledge management, and thought leadership creation. I work closely with senior leadership to synthesize market and consumer intelligence into clear, executive-ready perspectives that inform sector strategy, client discussions, and go-to-market priorities.My experience spans FMCG, retail, and consumer businesses, advising stakeholders on:Consumer and shopper behavior shiftsBrand health and campaign effectivenessPortfolio, pricing, and innovation decisionsMarket and competitive intelligenceOver the years, I have evolved from hands-on market research delivery into sector-level insight leadership, combining deep research credibility with the ability to scale insights through structured programs, thought leadership, and executive engagement.

Experience

1. Sector Driver Retail & Consumer (Sector Strategy, Insights & Thought Leadership)

   PwC

   Nov 2023 — Present · Mumbai, IN

   Lead sector trend analysis and market intelligence, synthesizing insights from industry reports, client engagements, and external data sources.Own knowledge management for the Retail & Consumer sector, curating reusable insights, POVs, and research assets for leadership and consulting teams.Drive thought leadership creation (reports, whitepapers, executive briefs) grounded in market and consumer trends.Translate research and insights into executive narratives for CXO discussions, partner forums, and client events.Support sector strategy, key accounts, and strategic pursuits with insight-led perspectives.

Education

• University of Lucknow

  Bachelor of Commerce (B.Com.), business maths

  2009 — 2012

• Kirloskar Institute of Management (KIM)

  PGDM, Marketing and Finance

  2012 — 2014

• Indian Institute of Management, Lucknow

  Executive Programme in Business Analytics, Business Analytics

  2020 — 2021

• ST. FIDELIS COLLEGE Class XII

  Bachelor of Commerce (BCom), Business/Managerial Economics

  2008 — 2009

• HOERNER COLLEGE Class X (ICSE)

  High School

  2006 — 2007

Skills

• Teamwork
• Team Management
• Competitive Analysis
• Business Development
• Analysis
• Business Communications
• Social Networking
• Brand Management
• Crm
• Marketing Strategy
• Research
• Market Research
• English
• Marketing Communications
• Corporate Communications
• Public Speaking
• Customer Relationship Management (Crm)
• Analytics
• Public Relations
• Business Strategy
• Financial Analysis
• Economics
• Social Media
• Microsoft Word
• Team Leadership
• Spss
• Management
• Consumer Behaviour
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Training
• Negotiation
• Marketing Management
• Leadership
• Recruiting
• Marketing
• Business Planning
• Microsoft Office
• Budgets