Sakshi Gaikwad
SEO | Organic Growth | Content that ranks | Email Marketing Specialist
- Role
- Search Engine Optimization Manager at Plotcraft
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Search Engine Optimization Manager
Aug 2025 — Present · Mumbai, IN
Client Acquisition & Pitching- Identify potential clients and business opportunities- Create customized SEO & Email Marketing pitches- Prepare presentations with audit findings and growth opportunities- Explain strategy, deliverables, timelines, and expected results- Handle client objections and close dealsProposal & Scope of Work (SOW) Creation- Define detailed Scope of Work for SEO & Email Marketing- Break down deliverables (technical fixes, content plan, backlinks, etc.)- Set KPIs (traffic, rankings, leads, conversions)- Create monthly execution plan- Share timelines and reporting structureClient Onboarding- Conduct onboarding calls- Collect website access, GA, GSC, hosting, CMS credentialsUnderstand brand tone, target audience, competitors- Set expectations regarding results and timelines- Share onboarding document and roadmapSEO ResponsibilitiesSEO Strategy & Execution- Keyword research & competitor analysis- On-page optimization (meta tags, content, internal linking)- Technical audits (crawl issues, indexing, speed, schema)- Off-page strategy (link building, outreach, citations)- Local SEO optimization (Google Business Profile, NAP consistency)- E-commerce SEO (category/product optimization if applicable)Email Marketing Responsibilities- Create email marketing strategy aligned with funnel stages- Build audience segmentation (cold, warm, existing customers)- Plan automated workflows (welcome, abandoned cart, re-engagement)- Write email copies & subject lines- Monitor open rate, CTR, conversions- Optimize campaigns based on performance dataAnalytics & Reporting- Track traffic, rankings, conversions, revenue impact- Share monthly performance reports- Present insights & improvement suggestions- Conduct review calls with clients
Education
University of Mumbai
Bachelor's degree in Mass media, Advertising
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