Sakshi C
Data Analyst | Python, R, SQL, Power BI, Tableau, AWS | Expert in ETL, Dashboarding, Forecasting & Statistical Modeling | Certified PL-300 & Scrum Master
- Role
- Data Analyst at Paul Fredrick
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sakshi C
I’m a results-driven Data Analyst with 3+ years of experience turning complex data into…
Experience
Data Analyst
Jun 2024 — Present · US
Designed, developed, and maintained Power BI dashboards and BI reports to support multi-channel direct marketing campaigns, enabling cross-functional teams to make data-driven decisions with real-time insights.Managed catalog and direct mail segmentation strategies to align with production timelines, ensuring timely execution and consistency across campaign schedules.Translated complex business questions into actionable insights by analyzing customer behavior and campaign data using SQL, Power BI, and advanced Excel functions.Created and optimized over 50 DAX measures in Power BI for customer segmentation, marketing effectiveness tracking, and KPI monitoring, resulting in improved targeting and personalization strategies.Collaborated with third-party data vendors to validate and integrate customer datasets, maintaining data integrity, timeliness, and alignment with project deliverables.Conducted detailed audits and cross-validations of campaign reports and dashboards before distribution, reducing reporting discrepancies by over 95%.Extracted, transformed, and analyzed customer profiles from relational databases using SQL and Excel macros, enhancing direct marketing personalization models.Led the creation of marketing analytics reports focused on customer KPIs such as engagement, retention, and conversion, used by leadership to adjust campaign strategies.Supported CRM initiatives by uncovering behavioral patterns and trends in historical campaign data, contributing to segmentation refinement and higher response rates.Delivered insights and ad-hoc reports in tabular and interactive formats using Excel (PivotTables, formulas) and Power BI, tailored to business user requirements.Oversaw data quality processes by collaborating with cross-functional teams to identify inconsistencies, streamline query logic, and apply modeling best practices for accuracy
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