Sakshi Arora
Programme & Product Manager @ASOS.com
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WORK HISTORY
Programme & Product Manager @ASOS.com
London, GB
Led external channel and marketplace integration across the UK and US markets, driving revenue growth and engaging a global audience through diversification of revenue streamManaged the Direct-to-Consumer Marketplace, enabling scalable fulfilment solutions and unlocking significant revenue streams.Delivered a GDPR-compliant Customer Data Platform, leveraging data insights to optimise marketing strategies and improve retentionBoosted customer engagement by £3M/year with AI-driven personalization tools, enhancing NPS and retention rates.Mentored professionals as part of ASOS’s Women in Tech initiative, championing diversity and talent development.
EDUCATION
Shri Ram College of Commerce (SRCC)
B.A. (Hons), Economics
Symbiosis Institute of Management Studies
MBA, Marketing & Finance
BCS, The Chartered Institute for IT
International Diploma in Business Analysis
BCS, The Chartered Institute for IT
Professional Certificate in Agile Business Analysis
ABOUT SAKSHI ARORA
Innovator. Entrepreneur. Strategic Leader.With over 15 years of experience in driving transformational digital initiatives, I specialize in delivering scalable, customer-focused solutions that empower brands to grow and lead in competitive markets. My career spans leadership roles in program delivery, digital strategy, and cross-functional collaboration at top organisations like ASOS, Lloyds Banking Group, and Dixons Carphone.At ASOS, I’ve led initiatives which opened new revenue streams and enhanced global customer engagement, and spearheaded the launch of a Direct-to-Consumer Marketplace that redefined our fulfilment capabilities. These experiences reflect my ability to lead large teams (200+ members), influence C-suite stakeholders, and execute strategies that deliver measurable impact.Beyond corporate roles, I am also an entrepreneur, running a successful small business focused on bespoke haircare products. My passion for creativity and community shines through in hosting supper clubs, where I bring people together over food, culture, and connection.
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