Sakshee Saitwal
Marketing Lead @ VRO.ai | Building Culture-First Brands | Ex-ABFRL | IITH • MITID • NIFT Alum
- Role
- Marketing Lead at VRO
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sakshee Saitwal
I build brands the way people actually connect with them - through culture, clarity, and consistency. I’m currently a Marketing Lead at VRO, where we’re building India’s first AI-led men’s lifestyle marketplace. My work sits at the intersection of brand strategy, content, community, and influencer marketing - with a strong belief that culture always compounds faster than campaigns. I started my journey as a designer, which gave me a deep appreciation for visual storytelling, taste, and detail. Over time, I moved into marketing - not to chase trends, but to understand why certain stories resonate and how brands earn trust over time. My goal is :• Building culture before chasing scale• Turning ideas into systems, not just campaigns• Creating content that feels human, not manufactured• Leading with clarity instead of control• Learning fast, unlearning oftenI’m especially interested in culture-first brand building, creator ecosystems, and communities that feel intentional rather than transactional.Still learning. Still experimenting. Still building.With curiosity, honesty, and a little bit of courage.If you’re building something thoughtful - or thinking deeply about brands, culture, or the future of marketing - I’m always happy to connect. 🤝
Experience
Marketing Lead
Jan 2026 — Present · Mumbai, IN
VRO by Sawariya Group is building India’s 1st conversational-AI marketplace for men - a lifestyle brand rooted in culture, individuality & modern masculinity.My role:• Leading brand, content, influencer, and community strategy for an AI-led men’s lifestyle marketplace• Building VRO’s brand voice, cultural positioning, and go-to-market strategy from the ground up• Driving content strategy across social, website, and brand IPs with a culture-first lens• Spearheading Influencer marketing, creator collaborations, and cultural initiatives• Working closely with performance marketing partners to align brand storytelling with growth outcomes• Building lean systems, workflows, and a high-impact marketing team• Translating insights into execution without losing taste, intent, or authenticity
Education
National Institute Of Fashion Technology Mumbai
Bachelor of Design - BDes, Fashion & Lifestyle Accessory Design
2015 — 2019
MIT Institute of Design
MDes (Masters in Design), Fashion Management & Marketing
2021 — 2023
Ryan International School, Navi Mumbai
Science - PCMB
2013 — 2015
National Institute Of Fashion Technology Mumbai
CE Program, UI/UX Design
Indian Institute of Technology Hyderabad
Visual Design & User Experience
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