Saksham Kumar

About Saksham Kumar

With 5+ years of experience, I am focused on driving business growth through global digital marketing and content strategies. I am an MBA graduate from NMIMS with a strong focus on data-driven marketing. I enjoy the mix of creativity and data in marketing—telling stories that connect while backing them up with solid numbers. My core specializations include: • Global Digital Marketing & Content Strategy. • B2B Campaign & Full-Funnel Planning. • Virtual & In-Person Event Management (Cvent, On24). • Marketing Analytics & Performance Optimization. Key Achievements: Lead the end-to-end execution of over 100+ global digital marketing projects and campaigns annually. Analyze campaign metrics using tools like Google Analytics to provide actionable insights and improve campaign ROI. 🤝 Act as a trusted advisor for digital transformation and strategic marketing initiatives, ensuring brand and content quality control across all communications. I thrive in fast-paced, collaborative environments where there\'s always room to learn and grow. I am always open to connecting and exploring new opportunities to deliver real ROI.

Experience

1. Senior Associate, Marketing & Communications

   AXA XL

   Nov 2021 — Present

   Develop and execute comprehensive B2B marketing plans for over 120+ global virtual andhybrid events annually, driving delegate acquisition and revenue generation.• Lead end-to-end management of webinar programs using ON24, hosting sessions for upto attendees, resulting in a 20% increase in qualified leads.• Collaborate with cross-functional teams (Digital, Sales, Product, Design) to createintegrated campaigns across web, email, social media, and direct mail channels.• Acted as the key marketing contact for senior stakeholders and sales teams, translatingbusiness needs into detailed campaign briefs and ensuring alignment on messaging andgoals.• Analyze campaign performance using Google Analytics and Dreamdata to provide weeklyreports, monitor marketing spend, and optimize strategies to exceed delegate targets by10%.• Manage relationships with external media partners and industry associations to expandevent reach and secure valuable trade coverage, boosting event visibility by 30%.• Create compelling marketing collateral, including emails, press releases, digital ads, andsocial media content, in collaboration with creative and content teams.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

  2021 — 2023

• New Delhi Institute Of Management

  Bachelor of Business Administration - BBA

  2016 — 2019