Saksham Saxena

Senior Marketing Specialist @Senco Gold and Diamonds

Lucknow, IN

KEY RESULT AREA of the Senior Executive Brand Promotion:Event Coordination: Organizing and managing event like product Launches, promotions, and exhibitions.Campaign Execution: Implementing marketing campaigns thorough channels like email, SMS, Invitations etcBudget Management: Handling finances for BTL activities within the allocated budgetsVendor Coordination: Liasing with vendors and suppliers for material and services required for BTL activities.Data Analysis: Analyzing data for BTL Campaigns to assess their effectiveness and make improvements.Team Collaboration: working with colleagues to ensure smooth execution of BTL strategies.Reporting: providing regular reports on BTL activities including success, challenges, and future.CRM: Ensuring each lead is entered into CRM and follow up on the leads KPI (Key Performance Indicators):Event Attendance: The number of people attended the event organized by Senior executive or team.Footfall: Increasing the footfall minimum 20% against last year in stores assignedLead Generation: The quality of new leads generated through BTL activities.Lead Conversion: The % of leads converted into actual sales or desired results.Cost per Acquisition: The average cost incurred to acquire a new customer or lead through BTL activity.Return on Investment: The ratio of revenue generated to the cost of a BTL CampaignNumber of In Store Events: Two events per month in the store is mandatoryActivation- Conduct society/RWA activation, Banks, schools, joggers park, Govt & Private offices, corporate marketing & Events, Community connect activities minimum two /MonthCustomer Feedback: Positive feedback received from customers about BTL campaign or Events.CRM usage: 100 % implementation and usage of CRM•Handling 4 Store\'s in Lucknow Zone additional some store\'s of UP and Delhi NCR.•Handling the team of BTL Executive\'s

Techno Group of Institution

B.com(honors)

Shri. J.N.M.P.G College

B.com(honors)