Sakina Godhrawala
Brand Manager ✦ Head of Growth Revenue-Driven ✦ Marketing Manager ✦ D2C, EComm & Q-Commerce ✦ FMCG ✦ Driving ROI-Focused Campaigns ✦ Converting Brand Stories into Sales ✦ Creative Strategist ✦ 8 YEARS
- Role
- Senior Brand Marketing Manager at Fit & Flex
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Sakina Godhrawala
With 8+ years of experience in building and scaling FMCG brands, I specialize in driving…
Experience
Senior Brand Marketing Manager
May 2023 — Present · Ahmedabad, IN
At Fit & Flex, I lead brand growth for a portfolio of high-protein, clean-label breakfast cereals and snacks across D2C, e-commerce, quick commerce, and retail. Integrated Marketing • Led large-scale ATL & BTL campaigns to build category awareness• Managed product sampling zones at marathons, expos & sports events (e.g, Tata Mumbai Marathon, Adani Marathon)• Handled promoter training, POSM development, and new product launch activations Online Marketing• Drove social media strategy, influencer partnerships & affiliate programs• Led high-visibility brand collaborations (e.g, Raj Shamani podcast, Shark Tank India S3 feature with 1.7M+ views)• Grew Instagram following organically from 3K to 25K+ E-Com & QCom• Scaled revenue across Amazon, Flipkart, BigBasket, Blinkit, Instamart, Zepto (India & UAE)• Handled listing optimization, platform marketing & seasonal growth campaigns D2C – fitandflex.com• Owned D2C website growth – performance marketing, CRO, and retention• Rolled out sampling initiatives (e.g, Zepto cart drops) leading to 12% repeat in 30 days and 3.5x ROI• Built lifecycle marketing flows across email, SMS, WhatsApp, push, referrals & subscriptions Product Development & Branding• Led new product development in collaboration with the R&D team – protein oats, protein puffs, high-protein & no-added-sugar mueslis• Defined USPs, led packaging design, and ensured compliance with regulatory norms• Managed cross-platform branding and portfolio strategy for strong shelf presence End-to-End Brand Management• Worked closely with operations, production, supply chain, and QA teams for seamless GTM execution• Oversaw coordination across departments to align product readiness, inventory planning, and market rollout Communications• Managed PR outreach, internal newsletters, and brand voice consistency across platforms• Directed storytelling for high-stakes projects like Disney+ Hotstar “Brands of Tomorrow” (1.6M+ views)
Education
Mount Carmel Convent School - India
S.S.C, -
MES Garware College of Commerce (Autonomous)
Bachelor of Commerce - BCom, Business, Management & Marketing
MIT International School of Broadcasting and Journalism
Master of Mass Communication, Marketing/Marketing Management, General
Rosary Junior College
H.S.C. , Business/Commerce, General
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