Sakib Ahmed

Senior Associate Director, Web Development and Technical Systems @University of Virginia Darden School of Business

Charlottesville, VA, US

Spearhead digital transformation and technical strategy across marketing and communications, supporting the CMO and senior directors as a hands-on advisor, builder, and systems architect. Lead a lean, high-performing team, and oversee vendors, while directly executing web development, martech integration, and data-informed campaign strategies in a matrixed, cross-functional environment.• Led end-to-end digital modernization across legacy systems — identified architectural gaps in web, email, analytics, and customer data flows; deployed CRM, Marketing Cloud, and DAM platforms hands-on with cross-functional teams; aligned strategy across marketing, IT, and data governance to enable scalable, integrated martech operations.• Blended technical execution with strategic growth initiatives — coded custom web components and marketing features, led SEO/SEM optimization that increased LLM landing page visibility by 187%, and conducted impact-focused data analysis to inform content, UX, and campaign strategy across platforms.• Led and coached two direct reports while remaining a hands-on contributor — transformed team culture, increased delivery velocity, and retained key talent through trust-building, clear expectations, and mentorship.• Spearheaded enterprise-wide AI-capable platform initiatives (DAM, CXP, UTM tracking, GA4, Privacy, ADA), aligning technical architecture with cross-functional business goals and harnessing AI capabilities to unlock new workflows and customer experiences.• Drove strategic vendor selection and contract negotiations for six-figure, multi-year SaaS and agency agreements — balancing CX, tech requirements, and financial accountability, while uncovering cost-saving opportunities to self-fund new initiatives without additional budget allocation.

Stony Brook University

Bachelor of Arts (BA)

City University of New York-Hunter College

Professional Certificate

Johns Hopkins Whiting School of Engineering

Master of Science (MS)