Saki Akaike
Digital Project Manager @Helly Hansen
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WORK HISTORY
Digital Project Manager @Helly Hansen
Leading cross-functional digital delivery — introducing governance, structured workstreams, and agile delivery models as the organisation scaled.• Launched and scaled multiple workstreams across creative, digital marketing, analytics, and technology• Built a Test & Learn Digital Marketing pod that ran 3x more acquisition experiments through agile rituals and prioritisation frameworks• Designed a scalable operating model for Content & Creative, formalising intake, prioritisation, and campaign workflow to improve delivery sustainability
EDUCATION
The University of Manchester
BSc Design Management for Fashion Retailing
ABOUT SAKI AKAIKE
With 8+ years leading digital projects across luxury retail, lifestyle, hospitality, and outdoor performance, I help brands turn complex ideas into high-performing digital experiences that drive sustainable growth and meaningful customer excitement.I have experience across omnichannel, DTC, and B2B environments and thrive at the intersection of strategy, creativity, and technology. I\'m known for translating across disciplines to bring cross-functional teams together and move projects forward with shared purpose. My approach pairs strategic clarity with agile execution, guiding teams from problem definition through to delivery and measurable impact. In times of transformation, I bring a steady presence, helping introduce structure and solve problems thoughtfully without losing momentum.
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