Sakhi Anne Scott
Senior Copywriter @Adbuffs
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WORK HISTORY
Senior Copywriter @Adbuffs
EDUCATION
Indira Gandhi National Open University
Master's degree, Counseling Psychology
Indira Gandhi National Open University
Bachelor's Degree, Psychology
International Institute of Fashion Design
Bachelor's Degree, Interior Design
ABOUT SAKHI ANNE SCOTT
I come from mainline advertising background with 8 years of experience in copywriting for print, television, radio and digital marketing. One of my strong points as a copywriter is to be able understand a brand in depth and then be able to think like the brand. During this time, my interest in understanding how human brain works led me to study psychology. Always thought I\'d pursue a career in psychology but ended up in the business of copywriting. Now I use the art of understanding human minds to connect with audiences to create impact. I also enjoy training copywriters to have the right mindset to not just write any copy but one that has personality, and is impactful. I have a problem solving approach to life. Therefore, I like identifying problems and then finding creative solutions. Be it in copywriting, or any other aspect in life or workplace.
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