Saket Ranjan
Senior Analyst @凯度
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WORK HISTORY
Senior Analyst @凯度
Bengaluru, IN
Built Bayesian models for global brands, telling them exactly how much each channel, TV, digital, print, and activations, is driving sales across multi-million dollar budgets.Engineered models on a three-layer data foundation, brand\'s own sales history, live competitor signals, and macroeconomic factors like inflation and seasonality, making forecasts significantly more reliable than what single-source models deliver.Owned everything from raw data to final output and turned complex econometric results into clear budget recommendations, so marketing leaders stopped guessing and started deciding with evidence.
EDUCATION
Indian Institute of Management Amritsar
Master of Business Administration - MBA, Business analytics
Dr. Shyama Prasad Mukherjee University (DSPMU), Ranchi
B.Sc, computer applications
Jawahar Navodaya Vidyalaya - JNV
class X
ABOUT SAKET RANJAN
Brands spend crores on marketing. Then cross their fingers.I help them replace guesswork with measurable growth.At Kantar, I work at the intersection of and data science, figuring out what\'s actually moving the needle for global brands. Before Kantar, at Dawaa Dost, I built the analytics infrastructure from scratch. Cut manual reporting effort by 30% through live dashboards. Rebuilt the WhatsApp chatbot to reduce support tickets by 28%. Recovered organic search traffic by 24% after a Google penalty.IIM Amritsar MBA in Business Analytics. Always curious about how data can make marketing smarter. s••••••••@gmail.com
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