Saket Ranjan

About Saket Ranjan

Brands spend crores on marketing. Then cross their fingers.I help them replace guesswork with measurable growth.At Kantar, I work at the intersection of and data science, figuring out what\'s actually moving the needle for global brands. Before Kantar, at Dawaa Dost, I built the analytics infrastructure from scratch. Cut manual reporting effort by 30% through live dashboards. Rebuilt the WhatsApp chatbot to reduce support tickets by 28%. Recovered organic search traffic by 24% after a Google penalty.IIM Amritsar MBA in Business Analytics. Always curious about how data can make marketing smarter. s••••••••@gmail.com

Experience

1. Senior Analyst

   凯度

   Sep 2025 — Present · Bengaluru, IN

   Built Bayesian models for global brands, telling them exactly how much each channel, TV, digital, print, and activations, is driving sales across multi-million dollar budgets.Engineered models on a three-layer data foundation, brand\'s own sales history, live competitor signals, and macroeconomic factors like inflation and seasonality, making forecasts significantly more reliable than what single-source models deliver.Owned everything from raw data to final output and turned complex econometric results into clear budget recommendations, so marketing leaders stopped guessing and started deciding with evidence.

Education

• Indian Institute of Management Amritsar

  Master of Business Administration - MBA, Business analytics

• Dr. Shyama Prasad Mukherjee University (DSPMU), Ranchi

  B.Sc, computer applications

• Jawahar Navodaya Vidyalaya - JNV

  class X