Saket Pipalwa

About Saket Pipalwa

Business leader with 14+ years of experience driving growth, strategy, and transformation across banking, fintech, and digital commerce — spanning India, Southeast Asia, and the Middle East. I’ve evolved from building marketing strategies to now scaling businesses end-to-end, combining commercial acumen with customer insight.Currently building Zaps India, driving innovative solutions for affluent and HNI card holders of banks and networks.Previously at Mastercard, I worked as a Senior Marketing Advisor where I helped financial institutions like FAB (UAE), CIMB (Malaysia), DBS (Singapore), and ICICI Bank (India) solve critical business problems — from optimizing card portfolios to devising go-to-market and lifecycle strategies that enhanced revenue and scaled engagement. My work contributed directly to improving portfolio profitability and strengthening issuer–network relationships across regions.At ICICI Bank, I managed the P&L for the International Banking Group, driving both New Customer Acquisition (NCA) and Enhancing Relationship Value (ERV) through digital-first campaigns, R&R programs, and portfolio deepening initiatives. These efforts improved products-per-customer ratios and boosted Net Interest Income (NII) — strengthening the bank’s Pre-Provision Operating Profit (PPOP).Before banking, I led digital performance marketing at Droom, where marketing ROI was directly tied to platform profitability — teaching me the importance of data, agility, and accountability.I started my career as a sales executive with L’Oréal’s distributor (Patni Sales Agency) — an experience I still credit for my instinctive decision-making, hustle, and understanding of what drives customers on the ground.MBA from IIM Shillong, with additional certifications in Product-Led Growth, Analytics, and Design Thinking.My passion lies in building scalable growth strategies, nurturing high-performing teams, and creating real business impact at the intersection of strategy, technology, and customer experience.Always open to exchanging ideas on loyalty, partnerships, and growth leadership. Connect here or drop me a note at s••••••••@gmail.com.

Experience

1. Associate Managing Consultant

   Mastercard

   Jan 2023 — Present · Mumbai, IN

Education

• Mother marry english high school

  Ssc

  1997 — 2009

• Indian Institute of Management, Shillong

  Master's degree, Business Administration and Management, General

  2015 — 2017

• P.D.Lions college of commerce & economics

  HSC, Commerce

  2009 — 2011

• L.S.Raheja college of arts & commerce

  Bachelor of Management studies(BMS), Business Administration and Management, General

  2011 — 2014

Skills

• Media Planning
• Photoshop
• Brand Management
• Marketing Strategy
• Retail Marketing
• Market Analysis
• Brand Development
• Team Leadership
• Microsoft Office
• Competitive Analysis
• Sales Operations
• Customer Service
• Retail Sales
• Marketing Communications
• Business Development
• Consumer Insight
• Teamwork
• Team Management
• Strategic Planning
• Rural Marketing
• Learning Quickly
• Consumer Behaviour
• English
• Time Management
• Fmcg
• Strategic Communications
• Windows
• Field Work
• Business Decision Making
• Market Research
• Crm
• New Business Development
• Smart Working
• Advertising
• Business Strategy
• Integrated Marketing
• Logical Thinker