Saket Kulkarni
Business Development Leader | Driving B2B Growth for Tech B2B Brands | Expert in Demand Gen, Appointment Setting & ABM
- Role
- Director of Business Development at Spiceworks Ziff Davis
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Saket Kulkarni
With 20+ years in business development and demand generation, I’ve spent my career turning strategies into results, building high-intent lead funnels, optimizing sales pipelines, and ensuring every campaign delivers measurable impact.What I Do:I help B2B brands cut through the noise and build demand generation systems that actually convert. At Ziff Davis Performance Marketing (ZDPM), I work with global enterprises to- Implement proven frameworks for high-quality lead generation- Align sales & marketing to maximize conversion rates- Reduce pipeline inefficiencies and drive consistent revenue growth.Results I’ve Delivered at ZDPM- 1.7M+ leads delivered annually, fueling growth for global enterprises- 1,500+ campaigns managed monthly, ensuring precision-targeted outreach- High-Quality Leads (HQLs) generated monthly, leveraging data-driven targeting and intent signals- 1,100+ BANT-qualified leads delivered monthly, providing actionable insights into Budget, Authority, Need, and TimelineMy Approach:B2B sales isn’t about chasing leads, it’s about attracting the right ones. My strategies blend data-driven insights, real-world execution, and proven playbooks to help businesses scale efficiently.Beyond Work:I believe success is shaped by both professional impact and personal passion. Whether it’s- Exploring the outdoors, where tranquility meets adventure- Competing in table tennis, channeling focus & resilience- Diving into business books, uncovering insights on leadership & growth- Finding inspiration in literary legends like Pu. La. Deshpande & G.A. Kulkarni, whose storytelling and perspectives on life resonate deeply with me- Spending time with family & engaging with kids, fostering meaningful connections.🤝 Let’s ConnectIf you\'re looking to optimize your demand gen strategy, accelerate B2B growth, or just exchange insights, let’s talk. Drop me a message or connect here!
Experience
Director of Business Development
Dec 2025 — Present · Pune, IN
By promoting Tech B2B Demand Generation services at SWZD, here are the top focus areas - 1. Leveraging SWZD\'s unique data and Demand Gen capabilities2. Building lasting client relationships in Tech B2B industry 3. Driving revenue growth through strategic client acquisition (primarily in APAC market)
Education
IGNOU, Delhi
MBA Pursuing, Business Administration, Management and Operations
2009 — 2013
Shivaji University
BE, Engineering in Electronics
2000 — 2004
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