Saket Jha Saurabh

About Saket Jha Saurabh

Saket Jha Saurabh is a seasoned business leader with 20+ years of experience building and scaling businesses across their entire lifecycle - from zero-to-one launches to category leadership - across Big Tech, Media & Entertainment, and high-growth start-ups.He currently leads Content & AR Partnerships for Snapchat in India - its largest global market with 250M+ monthly users - driving creator growth, content supply, and the AR developer ecosystem. Previously, as Director & Head of Media Partnerships at Meta, he launched and scaled some of the platform\'s most consequential products in India, including Instagram Reels, Facebook Watch, and In-Stream Monetisation, managing a 450+ partner ecosystem spanning creators, artists, broadcasters, studios, music labels, sports teams, leagues, and talent agencies.Earlier, as CEO of #fame, he built one of India\'s first creator-led digital networks and live-streaming platforms from scratch - recognised among NASSCOM\'s Top 50 emerging start-ups, a distinction by India\'s premier tech industry body. At Bloomberg | Quint, he established the digital business from zero, scaling it to 1M+ monthly users within six months.He has also led consumer marketing for CNBC and Aaj Tak, and corporate development at Network18 Group - one of India\'s largest media companies - managing equity JVs and strategic partnerships with NBC Universal, A+E Global Media, Forbes, and Newsweek. He began his career at Leo Burnett on Coca-Cola.Saket brings deep expertise in monetisation, product strategy, corporate development, and strategic partnerships, with extensive experience leading cross-functional teams across Sales, Content, Marketing, Distribution, Finance, HR, and Legal. His work sits at the intersection of technology, media, and the creator economy.

Experience

1. Director & Head - Content & Ar Partnerships

   Snap Inc.

   Mar 2024 — Present · Mumbai, IN

   Leading partnerships across Snapchat’s largest global market with 250M+ Monthly Active Users• Spearheading AR partnerships, creator ecosystem development, and strategic relationships with media companies in India’s dynamic digital landscape• Driving platform growth through strategic partnership initiatives and community expansion programs• Scaling revenue generation via creator monetization, brand partnerships, and advertising innovations• Building India’s creator economy infrastructure to support next-generation content creators and AR developersPositioning India as Snapchat’s flagship market for AR innovation and creator-led growth

Education

• Delhi Public School - R. K. Puram

  High School

• The Hong Kong University of Science and Technology

  MBA, General Management

• Hindu College, University of Delhi

  B.A (Hons.), History, Economics, Political Science

• MICA | The School of Ideas

  Post Graduate Diploma in Management - Communications (PGDM-C), Brand Management

Skills

• Marketing
• Corporate Development
• Brand Management
• Financial Planning
• Project Management
• New Business Development
• Corporate Strategy
• Brand Licensing
• Joint Ventures
• Start-Up Consulting
• Barters
• Media Partnerships
• Marketing Alliances
• Brand Placements
• Communications & PR
• Account Management
• Term Sheets & Definitive Agreements
• Events
• Client Servicing
• New Venture Development
• Business Plans
• Start Up Consulting
• Account Planning
• Business Planning
• Marketing Strategy
• Corporate Communications
• Financial Modeling
• Valuation
• Team Management
• Negotiations
• Business Strategy
• Strategy
• Business Development
• Marketing Communications
• Management
• Mobile Devices
• Leadership
• Digital Marketing
• Cross-Functional Team Leadership
• Digital Media