Saket Agrawal
Brand Manager | Marketplace & DTC Strategy | Marketing Innovation at Varma Capital
- Role
- Brand Manager at Varma Capital
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saket Agrawal
I turn promising ideas into brands people remember. Over the past six years I’ve…
Experience
Brand Manager
Apr 2024 — Present · Bengaluru, IN
Leading US based portfolio brand - Herbtonics.Dietary-supplement scale-up selling primarily on Amazon.com• Owned the full P&L for an ≈ $5 million annual run-rate business, driving 13 % YoY revenue growth and improving net profit margin to 23 % through pricing optimisation, cost discipline, and tighter COGS control.• Scaled performance advertising to $100 k+ per month across Amazon Sponsored Products & DSP, Meta (Facebook/Instagram), TikTok, Snapchat, Reddit, and affiliate platforms (Levanta, Linkby); current spend yields ≈ $110 k monthly ad-attributed sales at 50 % ACOS and 13 % TACOS.• Automated campaign & inventory workflows with Atom11 and deployed Astra (AI-driven Amazon Ads optimiser), freeing ~8 hours per week of manual work, lifting ROAS by ≈ 12 %, and cutting TACOS by 7.6 percentage points.• Launched five new SKUs in Men’s Health, Overall Wellness, Liver Health, Weight Management, and Beauty, adding ≈ 14 % incremental sales and broadening category exposure.• Expanded Subscribe- & -Save to 14 k+ active subscribers with churn < 7 %, locking in predictable recurring revenue.• Drove omnichannel & global expansion: Walmart.com, iHerb, and offline-retail roll-outs under way; India entity & FSSAI compliance complete, UK registration in progress, and distributor outreach opened for Dubai.• Built and mentored a cross-functional team (marketing, social, design, supply-chain); overhauled demand forecasting and inventory planning to virtually eliminate stock-outs and unlock working-capital savings.• Maintained a 22 %+ listing conversion rate through continuous SEO, A+ content, creative refreshes, and rigorous A/B testing, reinforcing paid-media efficiency and overall brand visibility.
Education
Madhav Institute of Technology and Science, Gwalior
Bachelor of Engineering (B.E.), Information Technology
2010 — 2014
FORE School of Management, New Delhi
Master of Business Administration - MBA, Marketing - Human Resources
2015 — 2017
Indian Institute of Management, Indore
Digital Marketing & Strategy
NBS Alumni Affairs, NTU
International Immersion Programme , Business Administration and Management, General
2016 — 2016
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