Sakeena Pennington

Senior Digital Marketing Specialist @JE Dunn Construction

Atlanta, GA, US

Develop and manage communications strategies targeted specifically for the social space including the management of all company social media channels, analysis of social media performance and metrics, content development for social media, and other digital communications needs related to social and video content. Work with communications leadership to develop and implement a social media communications strategy to support the company’s external communications strategy. Approach includes tracking changes in the construction industry, identifying customers and their current and future content needs, and monitoring competitors. Responsible for supporting both internal and external communication campaigns, as well as reporting & analytics to assess ROI. Review and revise social and video campaigns to maintain efficacy.

Long Island University

Master of Science (MS), Early Childhood Education

University at Buffalo

Bachelor's degree, Communications