Sakeena Pennington
Senior Digital Marketing Specialist at JE Dunn Construction | Former Educator
- Role
- Senior Digital Marketing Specialist at JE Dunn Construction
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sakeena Pennington
A creative and effective communications specialist who can craft and distribute dynamic…
Experience
Senior Digital Marketing Specialist
Jun 2022 — Present · Atlanta, GA, US
Develop and manage communications strategies targeted specifically for the social space including the management of all company social media channels, analysis of social media performance and metrics, content development for social media, and other digital communications needs related to social and video content. Work with communications leadership to develop and implement a social media communications strategy to support the company’s external communications strategy. Approach includes tracking changes in the construction industry, identifying customers and their current and future content needs, and monitoring competitors. Responsible for supporting both internal and external communication campaigns, as well as reporting & analytics to assess ROI. Review and revise social and video campaigns to maintain efficacy.
Education
Long Island University
Master of Science (MS), Early Childhood Education
2004 — 2006
University at Buffalo
Bachelor's degree, Communications
2000 — 2004
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