Sakchi Katyayan
Brand, Content and Communication
- Role
- Brand Communications Manager at Home Credit India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sakchi Katyayan
As a Marketing Communications Manager at Home Credit India, with over one year of experience in this role, the focus has been on aligning brand voice with strategic business goals. The team leads efforts in internal employee engagement and external customer experience through CRM campaigns, ensuring consistency and impact across communication channels. Contributions include overseeing content creation, developing data-driven CRM strategies, and collaborating cross-functionally to deliver creative and effective campaigns. Previous roles at Paytm honed abilities in content marketing, SEO strategy, and digital platform optimization. Collaborating with product, design, and marketing teams, efforts led to improved organic reach and refreshed legacy content for enhanced engagement. Passionate about crafting compelling narratives, leveraging CRM expertise, and driving brand visibility while fostering innovation and collaboration within teams.
Experience
Brand Communications Manager
Jun 2024 — Present · Gurugram, IN
As part of the Marketing Communication team at Home Credit India, I lead Marketing Communication for both Internal Employee Engagement and External Customer Experience through CRM campaigns. My role focuses on aligning brand voice with business objectives while ensuring consistency across platforms.Key Responsibilities & Achievements-Oversee content creation for marketing communication, including CRM campaigns, internal announcements, and brand initiatives-Assist in developing data-driven CRM strategies, targeting customer engagement and retention-Act as Creative Writer for external campaigns, collaborating closely with graphic designers and cross-functional teams-Manage and refine key content assets such as emailers, internal presentations, and campaign documents for consistency and effectiveness-Script and coordinate YouTube video production for ‘Paise Ki Paathshala’, a financial literacy series aimed at building brand trust and awareness-Lead content initiatives for flagship reports such as \"How India Borrows Study 2024\" and \"The Great India Wallet 2025\", contributing to brand thought leadership.Focus Areas:Marketing Communication | CRM Campaigns | Brand Communication | Creative Content | Internal Communication | Video Scripting | Financial Literacy Campaigns | Event Communication | BTL Marketing | Corporate Branding
Education
Sikkim Manipal University - Distance Education
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2014 — 2016
Guru Gobind Singh Indraprastha University
Bachelor’s Degree, BJMC
2010 — 2013
Skills
- Real Estate
- Reporting
- Market Research
- Editing
- Customer Service
- Marketing
- Public Relations
- Blogging
- Leadership
- Marketing Communications
- Social Media
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