Sarah Johnson
Senior Manager Content Strategy at CVS Health
- Role
- Adjunct Professor, Content Strategy at Bentley University User Experience Center
- Location
- Provincetown, MA, US
- LinkedIn followers
- 500 followers
About Sarah Johnson
CONTENT STRATEGY LEADER Credible history of success directly related to creative innovation with each user\'s mindset, uniquely evolving needs, and decision-making tendencies at the very core of content strategy development and implementation. Skilled efficiency in building customer trust by leveraging carefully crafted messaging to create compelling user experiences across all touch points. Capacity to simply complex concepts into more relevant terms using inclusive phrasing. Recognized for fostering collaboration across broad organizations, with emphasis on Product, Research, UX, UI, QA, Development, and Accessibility. Engaging, collaborative, and committed to advocating for content strategy across the organization Throughout my career, I have developed solid leadership skills and achieved out of box results: Raised CVS.com\'s capacity and capability for e-commerce business 50% by scaling team and doing foundational work to help us function efficiently Championed the digital transformation of TIAA.org, featuring rebranded content, and user experience strategy that speaks to all kinds of customers struggling with financial transactions.
Experience
Adjunct Professor, Content Strategy
Bentley University User Experience Center
Sep 2018 — Present · Waltham, MA, US
Designed and taught content strategy course that walks students through conversation mapping, content mapping, content audits, developing a content strategy process, writing for the web, and testing content. Students worked on an existing site with the intention of a re-design based on content study findings.
Education
Dennis Yarmouth Regional High School
High Shool
1978 — 1981
UMass Boston
Bachelor's degree, Computer Science
Bennington College
Master of Fine Arts - MFA, Creative Writing and Literature
New York University
InnerMBA, Mindful Leadership
2020 — 2021
UMass Boston
BA, Computer Science
1983 — 1987
Bennington College
Master Fine Arts, Writing and Literature
1998 — 2000
New York University
InnerMBA, Authentic Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.