Sajal Agarwal

Specialist, Customer Relationship Management Voilà by Sobeys @Sobeys

Vancouver, BC, CA

Providing expert guidance on CRM strategies through Salesforce Marketing Cloud, overseeing campaign optimization and managing agency spend- Utilizing customer insights to design personalized journeys aligned with CRM goals, driving sales, increasing basket size, and meeting stakeholder objectives- Supporting management in defining lifecycle strategies, customer segments, and personalized tactics for acquisition, retention, and reactivation- Collaborating across business units to identify CRM opportunities, ensuring alignment on objectives, strategies, and KPIs- Managing campaign planning, documentation, and briefs to facilitate smooth communication with loyalty teams and stakeholders.