Sajal B.
Sales & National Key Account Manager | Driving Growth in Consumer Durables, Modern Retail & Omni-Channel Sales
- Role
- Senior Manager - Modern Retail at Havells India Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sajal B.
I am a dynamic and results-driven sales and key account management professional with over…
Experience
Senior Manager - Modern Retail
Feb 2024 — Present · Mumbai, IN
Driving Lloyd Appliances Business Growth: Lead the Lloyd Appliances portfolio (RAC, Washing Machines & Refrigerators) across national retail chains, with full business ownership of the Croma (Infiniti Retail) account steering sales, operations, and category growth across India.Delivering Scale and Profitability: Managing a Pan-India business spanning over 550 Croma stores, delivering ₹150+ Cr in annual revenue with consistent 30% year-on-year growth, through focused category management, sell-out planning, and strong retail partnerships.Expanding Market Presence and Share: Strengthened Lloyd’s position within Croma by increasing RAC counter share from 4% to 8.5% in FY 2024–25 and successfully introducing Washing Machines, now available across 400+ stores nationwide, enhancing Lloyd’s footprint in the modern retail ecosystem.Strategic Account & Category Leadership: Collaborate closely with Croma’s category and merchandising teams to build and execute Annual Business Plans (ABP) and Quarterly Performance Reviews, ensuring alignment on growth levers, stock planning, and marketing activation.Operational Excellence & Business Governance: Ensure optimal inventory management, stock replenishment, and visibility across stores, while driving commercial hygiene, credit management, and data- driven reviews to sustain profitability and operational discipline.Team Development & Market Execution: Provide strategic direction and performance mentorship to a team of Area Managers and Team Leaders, fostering ownership and execution excellence across regions.Strategic Alliances & Marketing Activation: Developed the Croma account through strategic tie-ups, co- branded consumer promotions, and in-store marketing events, enhancing both brand salience and sales conversion at the retail level.
Education
D.A.V School
H.S.C.
2006 — 2008
Savitribai Phule Pune University
Bachelor of Business Administration - BBA
2009 — 2012
Indira School Of Business Studies
Postgraduate Degree
2013 — 2015
Carmel school
S.S.C.
1996 — 2006
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