Sajal Bhardwaj

Digital Media Strategist @AD2Click Media | An SGS Global Services Company

Noida, IN

As a Digital Media Strategist at Ad2Click Media for nearly two years, I have been deeply involved in planning, executing, and optimizing performance marketing campaigns across global geographies. My primary focus lies in mobile campaign delivery, where I manage and scale campaigns across diverse verticals and geos, while also contributing to web campaign execution as required. I also write content for the company\'s website and social media handles.A key responsibility is building and maintaining a strong and diverse publisher base across both mobile and web channels. While I onboard publishers across all regions, I specialize in managing international mobile publishers, ensuring high-quality inventory, campaign alignment, and optimal delivery at scale. My strategic input drives consistent revenue growth and strong ROI for the team.I possess deep functional expertise in mobile measurement platforms (MMPs) including Appsflyer, Adjust, AppMetrica, Branch, Apptrove, Singular and others which enables me to effectively monitor performance, detect anomalies, and optimize in real time. Additionally, I work extensively with API platforms like Affise and Trackier to manage campaign flows, and real-time reporting.I am actively involved in daily campaign performance monitoring, data analysis, and generating actionable insights to enhance results. Preparing reports, forecasting trends, and driving optimization strategies are integral parts of my role.Beyond execution, I prioritize team collaboration, knowledge sharing, and cross-functional communication. I work closely with both senior leadership and junior team members to foster a culture of ownership, learning, and positivity—ensuring that both performance targets and team morale remain consistently high.

Panchsheel Public School Delhi

Intermediate (commerce)

Swami Vivekanand Subharti University (SVSU), Meerut

Master's degree

GD DAV Pubic School Deoghar Jharkhand

Matriculation

University of Delhi

Bachelor of Commerce - BCom

MANGALAYATAN UNIVERSITY (Official)

Master of Arts - MA

STP Computer Education

Diploma

CHANDIGARH UNIVERSITY

MBA

MANGALAYATAN UNIVERSITY (Official)

Master's degree