Saj Jayasinghe

About Saj Jayasinghe

Executive leader with a career spanning the entertainment industry across both high-touch, large-scalesolutions and low-touch, AI-driven enterprise SaaS — delivering measurable growth, trustedpartnerships, and innovative outcomes across the global media ecosystem.Known for forging and expanding strategic partnerships that deliver long-term value and measurableoutcomes — driving revenue growth, retention, efficiency, and transformation. I thrive on challengesand love turning them into opportunities for growth.At Whip Media, I lead global revenue retention and growth initiatives, building high-performing teamsand working closely with top media companies to modernize how content is licensed, managed, anddistributed through automation, predictive data, and business intelligence.Previously at Deluxe Entertainment, I oversaw $300M+ in global revenue across 17 divisions, led 700+staff worldwide, and drove transformation programs that delivered tens of millions in cost savings andincreased efficiency. My background also includes direct collaboration with filmmakers and studios onmajor theatrical and television releases, contributing to 50+ feature films and achieving record-settingefficiency benchmarks.

Experience

1. EVP Global Revenue

   Whip Media

   Jul 2023 — Present

   Lead global revenue growth and go-to-market initiatives across all sectors of the media ecosystem, delivering consistent YoY growth.Built and scaled a high-performing enterprise sales organization, overseeing new business, upsell, and client retention.Collaborate with major global media companies to implement SaaS adoption and business transformation programs that streamline content licensing, rights management, and distribution workflows.