Sai Sravani Aluru
Growth @Licious| Meesho | Pidilite | IIM Bangalore | BITS
- Role
- Senior Manager Growth at Licious
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sai Sravani Aluru
Sravani has 7+yrs of experience in User growth, Category management, Marketing, 0to1 launch, Sales and consultancy roles across Ecommerce, FMCG, retail and Infrastructure industries. In the current role at Licious, Sravani leads user retention charter working on driving a robust loyalty program (Infiniti), increasing order frequency & ARPU from the active user base, building preventive churn strategies via churn prediction model, reactivation of churned users & testing out multiple growth experiments. In her last role, Sravani handled PnL and business growth for launching brands on Meesho Mall along with leading 0to1 launch GTM for new categories. She has worked across marketplace categories of Kids toys, Bags & Luggage, Fashion Accessories (women & men).Previously, she was Area Sales Manger in Pidilite for Gujarat market handling sales, BD and BTL marketing teams on ground for the brand Dr. Fixit.Prior to Pidilite, she worked as a consultant across diverse sectors of Retail, Infrastructure, Digital transformation and Finance.Sravani completed her MBA from IIM Bangalore and Btech from BITS Pilani
Experience
Senior Manager Growth
May 2025 — Present
D2C app Revenue & User growth User progression & retentionIncrease Dau/MauLoyalty program - InfinitiCustomer LTV improvementPreventive churn interventionsReactivation of churned users via recovery campaign
Education
Sri Venkateswara Bala Kuteer
Primary and Secondary School
Sri Chaitanya College of Education
AP board of Intermediate education
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering (BE) Hons., Civil Engineering
Little Angels School, Visakhapatnam
High school, CBSE
Indian Institute of Management Bangalore
PGP
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