Sairindhri Das
Credit Strategy Analyst @ PayPal | Marketing & Management Consulting Professional | Purdue University Alumni | Strategic Collaborator & Innovator | Expert in Market Research, Analytics, GTM Strategy and Digital Marketing
- Role
- Credit Portfolio Management 1 at PayPal
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Sairindhri Das
Passionate Marketing and Management Consulting Professional Driven by a relentless pursuit of excellence, I am a results-oriented marketing and management consulting professional with a proven track record of delivering impactful strategies and driving business growth. With a Bachelor\'s degree in Marketing from Purdue University and hands-on experience at PayPal in credit portfolio management and consumer credit business strategy, I bring a unique blend of analytical prowess and creative thinking to the table. My expertise includes crafting innovative marketing campaigns, developing go-to-market strategies, and driving customer engagement initiatives. I excel in dynamic, cross-functional environments, collaborating with diverse teams to achieve strategic objectives. Proficient in P&L modeling, competitive intelligence, A/B testing, SEO, and other key areas, I leverage technology to streamline processes, optimize workflows, and enhance efficiency. Eager to make a meaningful impact in strategy, marketing, and management consulting roles, I am committed to continuous learning and growth. Let\'s connect and explore how we can collaborate to drive success together!
Experience
Credit Portfolio Management 1
Feb 2023 — Present · San Jose, CA, US
Crafted a credit card influencer marketing campaign collaborating with 3 macro-influencers to drive awareness and engagement by analyzing strategies of 7 competitors resulting in 1.3M in reach, ER of 2.03%, and 15.7M impressions across 14 content pieces• Collaborated cross-functionally to enable credit card provisioning on digital wallets by monitoring project-progress pipeline and establishing GTM strategies using efficient messaging and 8 channels achieving a 12x increment in monthly digital wallet enrollment• Researched and proposed a cost-effective customer verification strategy to address a 7-day delay in customer- service transactions by advocating for email notification saving nearly 7.5K monthly in mailed OTP• Conduct market research and competitive intelligence to develop long term strategies for the Cashback Mastercard and perform financial modeling for new strategies• Establish Go-To-Market strategies using efficient messaging, testing, and targeting using various assets to implement business cases that drive engagement and adoption of the credit card based on data analysis, risk analysis, and market analysis
Education
Mary Immaculate School, Berhampore, West Bengal
High School Sophomore ICSE (CISCE), Mathematics, Physics, Chemistry, Biology, Computer Science, History & Civics, Geography, English
2003 — 2016
University of California, San Diego - Rady School of Management
Master of Science - MS, Business Analytics
Purdue University Daniels School of Business
Bachelor of Science - BS, Marketing
2021 — 2022
The Heritage School, Kolkata
High School ISC (CISCE), Mathematics, Physics, Chemistry, Computer Science, English
2016 — 2018
University of Washington
Intended Bachelor of Arts in Business Administration - BABA, Marketing
2020
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