Saira Mathew
Exec. Creative Director, Executive Producer, Creative Consultant
- Role
- Exec Creative Director SVP at Brandlive Studios at Brandlive
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Saira Mathew
Creating engaging visual content and storytelling across various media platforms is my passion.From design to execution, my goal is always the same: bring creativity, storytelling and technology together in new and inspiring ways.
Experience
Exec Creative Director SVP at Brandlive Studios
Oct 2021 — Present · Portland, OR, US
As Executive Creative Director and SVP at Brandlive Studios, I lead creative vision, strategy, and execution across shows, campaigns, and content. I partner closely with clients and internal teams to deliver high-impact, audience-first experiences, while overseeing creative direction, casting, resourcing, and studio operations. My focus is on building systems that support creative excellence while scaling efficiently and aligning with business goals.Lead creative and art direction across shows, campaigns, and content, guiding designers, art directors, and animators to maintain strong visual integrity. Design and refine workflows, tools, and systems that power the Creative Studio, ensuring work is delivered on brief, on time, and within scope.Work directly with clients to shape creative approaches that elevate shows and deepen audience engagement. Translate business goals into show design, storytelling, and content strategies, balancing creative ambition with clear scoping, forecasting, and budget discipline.Oversee casting, onboarding, and management of external creative partners, with an emphasis on sustainable ways of working. Identify and engage talent by style, skill, and capability, assembling teams aligned to each project’s creative intent.Partner with creative leads, production, and cross-functional teams to define scope, timelines, budgets, and resourcing. Maintain visibility across active projects, proactively removing blockers to protect creative quality and delivery timelines.Partner with Marketing and Sales to translate objectives into compelling external campaigns and internal initiatives, ensuring alignment across brand, product, and go-to-market efforts.Work closely with Product to build modular creative systems for the Brandlive platform. Lead the development of reusable visual frameworks—including templates, motion systems, and website assets, that empower clients to customize and launch events within platform workflows.
Education
Manipal Institute of Technology
Bachelor of Science, Computer Science and Engineering
1989 — 1993
Manipal Institute of Technology
Computer Science
Academy of Art College, San Francisco
Master in Fine Arts, Computer Animation
1993 — 1995
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