Sairam Ranganathan
Commerce I Retail Media I Digital. Building better consumer experiences and driving business outcomes
- Role
- Head of Commerce at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sairam Ranganathan
In my current role, I head Commerce for WPP media, across all agency brands - Mindshare, Wavemaker and EssenceMediacom. WPP media commerce team helps in building better brand experiences and driving business outcomes for its clients. In my previous role, I was the Chief Digital Officer for for Wavemaker. I have over 21 years of experience in building better consumer experiences and driving business outcomes. Having worked in offline and digital media strategy as specialist as well as integrated practice, I have successfully set-up digital practices, scaled it up and driven solutions in different phases of digital marketing in India.Invited as a guest lecturer on media and digital marketing at Mudra Institute of Communications, Ahmedabad, Goa Institute of Management.I have had the fortune to be a speaker at various prominent industry events on digital marketing. I have also been a jury for different forums across creativity and effectiveness awards in media marketing. I have also co-authored two books on digital marketing in India – The Curious Digital Marketer & The Curious Digital Marketer 2.0
Experience
Head of Commerce
Aug 2025 — Present · Mumbai, IN
In the current role, I am responsible for building brands and driving their business outcomes via commerce.
Education
MICA | The School of Ideas
PGDCM, Media Management
2002 — 2004
Osmania University
M.com, Commerce
2000 — 2002
Skills
- Digital Marketing
- Digital Strategy
- Media Buying
- Media Planning
- Brand Management
- Marketing Strategy
- Advertising
- Team Management
- Public Relations
- Media Strategy
- Digital Media
- Online Advertising
- Integrated Marketing
- Market Research
- Leadership
- Mobile Marketing
- Social Media Marketing
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