Sairam M
Manager search - Group M
- Role
- Manager Search at Groupm
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sairam M
Manager Search @GroupM | Ex-Dentsu | Paid Search Expert | 7+ Years of ExperiencePerformance Marketing professional with 7+ years of continuous experience (May 2018 – Present) in Paid Search and PPC. Proven expertise in managing multi-market campaigns across Google Ads, Microsoft Ads, and Meta (Facebook) Ads, with strong ownership of end-to-end campaign delivery. Experienced people manager with a track record of leading high-performing teams, driving collaboration, and delivering data-driven, scalable business growth through strategic planning and automation.
Experience
Manager Search
Oct 2024 — Present · Chennai, IN
Currently managing 3 active projects with a team of 6 members2. Handling end-to-end PPC campaign management across platforms, from strategy and planning to execution and scaling3. Responsible for account structure, keyword research, audience targeting, ad copy strategy, and landing page alignment4. Managing budgets, bidding strategies, pacing, and performance optimization to achieve CPA, ROAS, and conversion goals5. Monitoring and analyzing performance using data-driven insights to improve efficiency and results6. Leading the team by task allocation, quality checks, performance reviews, and mentoring7. Coordinating with clients and internal stakeholders for requirement gathering, reporting, and strategic alignment8. Preparing weekly and monthly performance reports & POV / Case studies with actionable insights and recommendations9. Ensuring best practices, compliance, and continuous improvement across all campaigns
Education
University of Madras
Master of Business Administration - MBA, Human Resources Management and Services
2018 — 2020
Prince Dr. K. Vasudevan College of Engineering & Technology
Bachelor's degree, Electrical, Electronics and Communications Engineering
2013 — 2017
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