Saipriya Rajendran
E-commerce Executive @Newgenmax
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WORK HISTORY
E-commerce Executive @Newgenmax
E‑commerce specialist focused on creating high‑converting product listings and profitable ad campaigns across marketplaces and DTC stores. Experienced in optimizing titles, bullets, descriptions, images, and keywords to improve visibility, click‑through rate, and conversions.Skilled in managing Sponsored Ads, Google Ads, and Meta Ads with a data‑driven approach to bidding, budgets, and audience targeting to hit ROAS and ACoS goals. Comfortable running A/B tests on creatives and copy, analyzing performance dashboards, and continuously refining campaigns to reduce wasted spend.Collaborates closely with founders, brand managers, and catalog teams to launch new products, fix listing quality issues, and scale revenue. Always learning new marketplace policies, trends, and tools to stay ahead in a fast‑moving e‑commerce environment.Core skillsMarketplace listing creation and optimization (Amazon, Flipkart, Meesho, etc.)Keyword research and SEO for product detail pagesSponsored Products, Sponsored Brands, and display ads managementGoogle Ads and Meta (Facebook/Instagram) ads for e‑commerceBid strategies, budget pacing, ROAS and ACoS optimizationA/B testing for creatives, titles, and ad copyCatalog management, variation setup, and content quality fixesData analysis using marketplace dashboards and basic spreadsheets
EDUCATION
M.O.P. Vaishnav College For Women - India
Bsc, Mathematics
Ethiraj College For Women
Msc, Mathematics
ABOUT SAIPRIYA RAJENDRAN
Highly detail-oriented Quality Analyst with 4+ years of experience in both manual and automation testing. Proficient in using industry-leading tools like Cypress, Playwright, and Selenium. Proven track record of ensuring top-notch product quality, driving efficient testing processes, and collaborating with cross-functional teams to deliver high-quality software products.As a highly skilled and experienced professional, I excel in a wide range of areas, including- Mobile App Testing (Android and iOS)- Performance Testing- Ad-Hoc Testing- Load Testing- Stress Testing- Black Box Testing- White Box Testing- Unit Testing- Spike Testing- Volume Testing- Endurance TestingWith a strong software testing and quality assurance background, I possess a unique blend of technical expertise and problem-solving skills. I\'m passionate about delivering top-notch solutions that exceed expectations.
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