Saiprasad Naik
Growth Product Manager - Current Account @IDFC FIRST Bank
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WORK HISTORY
Growth Product Manager - Current Account @IDFC FIRST Bank
Mumbai, IN
Impact & OutcomesLed data-driven growth strategy for Current Account acquisition and lifecycle (ETB + NTB), embedding analytics across cross-sell, upsell, and retention journeysStrengthened campaign quality and lead integrity by designing multi-channel validation frameworks across Netcore, Salesforce, and internal platforms, reducing go-live errors and reworkIdentified and resolved funnel leakage through end-to-end audits (lead drop-offs, conversion delays, TAT slippages), applying RCA to fix systemic lifecycle gapsImproved campaign turnaround time and QA consistency by introducing SOPs for campaign hand-offs, pre-launch checks, and post-launch reviewsDrove D2C performance improvements through experimentation on vernacular creatives, send-time optimization (STO), and channel affinity logicAnalytics, Experimentation & GovernanceBuilt and executed SQL-based segmentation, suppression, and control logic to ensure accurate targeting and compliance before campaign executionOwned pre- and post-campaign analysis using Power BI dashboards tracking conversion trends, regional performance, business segments, and channel efficiencyDesigned and ran DOE / A/B testing frameworks for onboarding flows, pricing levers, and engagement triggers; integrated VOC insights to refine propositions and feature adoptionPartnered with Governance and Risk teams to maintain audit-ready campaign documentation, control adherence, and internal compliance standardsCross-Functional LeadershipWorked closely with Marketing, Product, Tech, Risk, and Compliance teams to translate BRDs into executable campaign logic and precise targeting strategiesActed as a bridge between business goals and execution, ensuring alignment across analytics, CRM, and platform teams
EDUCATION
Welingkar Institute of Management
Post Graduate Diploma in Management, International Business (Dual Specialization)
Datta Meghe College of Engineering CIDCO Sector III Airoli Navi Mumbai 400 708
Diploma of Education, Mechanical Engineering
Lokmanya Tilak College of Engineering
Bachelor of Engineering - BE, Mechanical Engineering
Welingkar Institute of Management
Post Graduate Diploma in Management, Marketing
ABOUT SAIPRASAD NAIK
Growth-Driven Marketing & Analytics Leader | Banking & Fintech StrategistI help financial institutions unlock sustainable growth by turning data into actionable strategy and customer-centric marketing execution. With ~8 years of experience across D2C strategy, lifecycle campaign management, and analytics, I blend analytical rigor with creative problem-solving to drive measurable impact across acquisition, engagement, and retention funnels.At IDFC FIRST Bank (Growth Manager – Current Accounts) and previously at Kotak Mahindra Bank, I’ve led cross-functional campaigns that align product, data, and customer insights to elevate performance — from targeting and segmentation to optimization and measurement. What I SolveGrowth roadblocks: I identify bottlenecks in customer journeys and build strategies to accelerate acquisition and reduce friction.Data complexity: I turn complex datasets into clear insights using SQL, analytics platforms, and dynamic reporting to inform smarter decisions.Campaign performance: I design lifecycle campaigns that not only reach audiences — but resonate, driving higher engagement and conversion. Why It MattersIn today’s competitive banking landscape, success isn’t just about reach — it’s about relevance. My work ensures that campaigns are data-informed, customer-centric, and performance-optimized, helping businesses scale effectively while creating meaningful experiences for customers. Core Strengths: Growth Strategy | Campaign Analytics | Customer Lifecycle | D2C Marketing | SQL & Data-Driven Decision-Making | CRM | Performance Measurement | Cross-Sell & RetentionLet’s connect if you’re passionate about leveraging analytics and smart marketing to drive real business growth.
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