Nithin Malkani
Co-founder & Managing Director @Theories Consulting
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WORK HISTORY
Co-founder & Managing Director @Theories Consulting
Hyderabad, IN
As the Co-founder and Managing Director of Theories Consulting,I help education, healthcare, and real estate businesses drive consistent growth through performance-focused digital marketing.Key Contributions:• Built and managed lead generation campaigns across Meta & Google for clients• Improved lead quality while reducing cost per lead (CPL)• Designed full-funnel strategies from awareness to conversion• Worked closely with founders, admins & marketing heads• Implemented tracking, analytics & reporting for decision-making
EDUCATION
ICFAI Business School
Bachelor of Business Administration - BBA, Business Administration and Management, General
CHIREC International School
High School Diploma
ABOUT NITHIN MALKANI
Most businesses don’t fail at digital marketing.They fail at turning visibility into revenue.That’s where I come in.I help educational institutes, hospitals, and real estate companies build predictable lead pipelines using data-backed digital marketing strategies, not guesswork.What I do best: Generate high-intent leads, not vanity metrics Design funnels that convert traffic into inquiries & walk-ins Optimize ad spends to improve ROI, not just impressions Align marketing with actual business goals (admissions, appointments, site visits)Who I work with: Schools, colleges & coaching institutes (admissions-focused funnels) Hospitals, clinics & healthcare brands (appointment and trust-led acquisition) Real estate developers & channel partners (site visits and qualified buyer pipelines)Services I specialize in:• Lead Generation Campaigns (Meta & Google Ads)• Funnel Strategy & Landing Page Optimization• Performance Marketing for Local & Regional Brands• Marketing Automation & CRM Alignment• Analytics & Conversion TrackingI believe marketing should be measurable, scalable, and profitable.If it doesn’t drive business outcomes, it’s just noise. If you’re looking to turn digital marketing into a revenue engine, let’s talk.
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