Sailaja Damarla

Performance Marketing @Indegene

Bengaluru, IN

Skilled digital marketing professional with expertise in managing LinkedIn and Google Ad campaigns, email marketing, and marketing automation. Proficient in leveraging Google Analytics and data-driven strategies to optimize multi-channel campaigns, improve conversion rates, and drive business growth.Campaign Management: Plan, launch, and manage targeted LinkedIn and Google Ads (SEM) campaigns to drive qualified traffic, improve brand visibility, and support lead generation goals.Email Marketing & Automation (Pardot): Develop and execute email marketing strategies using Pardot, including automated workflows, lead nurturing campaigns, and personalized email journeys to improve engagement and conversion rates.Performance Analytics: Monitor and analyze marketing performance across channels using Google Analytics and Pardot reporting; translate data into actionable insights to optimize campaigns and support strategic decision-making.Conversion Rate Optimization (CRO): Conduct CRO audits, A/B tests, and user behavior analysis to enhance the performance of landing pages and other digital assets.Salesforce Lead Management & Reporting: Assign leads in Salesforce to appropriate account owners, track lead progression and performance across the sales funnel, and generate detailed Salesforce reports for senior management to support revenue forecasting and strategic planning.Strategy & ROI Optimization: Regularly review campaign performance metrics to identify trends, recommend improvements, and implement strategies that maximize return on investment (ROI) and overall campaign effectiveness.

Bapatla Colloge of Arts & Sciences

Bachelor of Science (B.Sc.), Biotechnology

NIILM SCHOOL OF BUSINESS

MBA, MARKETING & HR