Ajv Sai Kiran

About Ajv Sai Kiran

Performance Marketing leader with 8+ years of experience driving scalable, data led growth across paid acquisition channels. I specialize in building and scaling performance engines across Google Ads, Meta Ads, and emerging platforms, with a strong focus on ROAS, CAC, LTV, and funnel optimization.Over the years, I have led end-to-end performance strategy and execution for D2C, eCommerce, and lead-gen brands, managing monthly media budgets ranging from ₹30L+ and delivering consistent, profitable growth. My work has contributed to:25–40% improvement in ROAS through structured testing and creative optimization20–35% reduction in CAC by refining audience strategy, funnels, and attribution2–5x scale in paid revenue for multiple brands while maintaining efficiencySuccessful launches and scaling of campaigns across India, US, and global marketsBeyond execution, I focus heavily on team leadership and process building. I’ve built and mentored high-performing performance teams, implemented testing frameworks, and aligned performance marketing with broader business objectives such as revenue forecasting and growth planning.I thrive in environments that value data, experimentation, and ownership, and I enjoy working closely with founders, leadership teams, and cross-functional stakeholders to turn performance marketing into a predictable growth lever.

Experience

1. Head of Performance Marketing

   SAMASTHA Group

   Oct 2025 — Present · Hyderabad, IN

   Head of Performance Marketing | Driving scalable growth through data-led acquisition strategies. Leading multi-channel performance across Google, Meta, and emerging platforms, with a strong focus on ROAS, LTV, funnel optimization, and sustainable revenue growth. Passionate about building high-performing teams and aligning performance marketing with broader business objectives.

Education

• SRM IST Chennai

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2013 — 2017

• Lund University School of Economics and Management

  International Marketing

• Sri Chaitanya College of Education

  Intermediate , MPC

  2011 — 2013