Saikat Sinha

About Saikat Sinha

15+ years of experience in Marketing (online & traditional) and digital product development across industries like BFSI, Media, Retail, E-Commerce & Personal Computers. Hands-on experience setting up digital businesses from scratch, developing digital products, and driving growth by marketing campaigns.Currently I am leading the Consumer Data Strategy for Coca Cola India. Driving FPD to value using AI/ML, Applied AI, Clean Room, AWS CDP and Adobe Experience Platform.Previously, I was heading the Digital Marketing & Transformation for the consumer business at Lenovo for Asia Pacific Region - India, ANZ, Japan, and Central Asia Pacific Region (Singapore, Malaysia, Indonesia, Philippines, South Korea, Vietnam, Thailand, Taiwan & Hong Kong) Ex Co-Founder and Chief Marketing Office of ‘Preksh Innovations Pvt Ltd’ (Nasscom Top 50 Startups). Developed World\'s First Visual Commerce Marketplace, filed two technology patents, raised several rounds of funding, and onboarded multinational clients. Farewelled the company, post the same was acquired by an MNC. Major Skills- Digital Marketing: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Online Reputation Management (ORM), Email/ SMS Marketing, Customer Relationship Management (CRM), Data Analytics, Programmatic- Brand Management: Promotional planning, consumer insight, Campaign planning, budgeting, Brand Positioning & Identity, Brand Extension, communication toolkit, partnerships & alliances

Experience

1. Director- Consumer Experiences

   The Coca-Cola Company

   Oct 2023 — Present · Gurugram, IN

   Leading the Consumer Data Strategy for Coca Cola India & SW Asia. Leveraging consumer data (first party data & cookies) to drive business using Data Engineering, AI/ML, Data Clean Room, Digital Media Integration, Digital Platform Integration & Direct Marketing. Martech execution using Adobe Marketing Cloud (AEP, AJO, CJA), AWS and Microsoft. Accelerating quick commerce with by usage of consumer data on Meta, CRM channels and platforms. Enabling deep data integration with quick commerce, QSRs and other channels. Enabling Omnichannel (Offline to Online) for retailers for driving consumer engagement and volumes

Education

• National Institute of Technology Rourkela

  B-Tech, Mechanical Engineering

  2003 — 2007

• Indian Institute of Management, Lucknow

  MBA, Marketing

  2010 — 2012

Skills

• Sem
• Btl Activations
• Outdoor Advertising
• Consulting
• Pay Per Click (Ppc)
• Leadership
• Project Management
• Sales
• Management
• Data Analysis
• Team Management
• Corporate Finance
• Analytics
• Financial Modeling
• Business Strategy
• Marketing
• Business Development
• Google Adwords Professional
• Digital Marketing
• SEO
• Business Analysis
• Customer Relationship Management (Crm)
• Customer Acquisition
• Social Media Marketing
• Digital Strategy
• Brand Management
• Email Marketing
• Marketing Strategy
• Portfolio Management
• Competitive Analysis
• B2c Marketing
• Management Consulting
• Market Research
• Atl
• Business Intelligence
• Mobile Marketing
• Advertising
• Product Development
• B2b Marketing
• Product Management