Saikat Dutta

Experience

1. Assistant Marketing Manager

   Myntra

   Apr 2023 — Present · Bengaluru, IN

   Led the strategic planning and execution of Q2-Q4 YTD’23 CRM initiatives while taking charge of allcommunication channels across the CRM charter. Guided segmented user journeys tailored to cohorts,influenced by user behavior, intent, and prior purchases- Devised and implemented automated customer lifecycle communications—Cart drops, BNB, Newuser, Cross-sell, Replenishment—culminating in a remarkable 4x increase in conversion rates- Steered the swift expansion of CRM operations, overseeing planning and execution across allchannels. Collaborated with stakeholders to introduce pioneering CRM initiatives, including templatized creatives via Kubric, purchase behavior-based communication, and trend-based Pricing property image notifications. Achieved a substantial XX% increase in Open rates- Executed hyper-personalization strategies, resulting in a daily surge of XXk sessions. Conducted rigorous A/B tests on communication themes, tones, formats, and creative elements, leading to a significant XXk increase in sessions and an impressive XX% rise in open rates across notification, email, and WhatsApp channels.

Education

• UIETH, Panjab University

  Bachelor of Engineering - BE