Sai Kalyan Pratyush
Senior MarTech Delivery Lead | 3x Salesforce Certified | Marketing Cloud, Data Cloud & AdTech Architecture | Driving Digital Transformation & Agile Team Leadership
- Role
- Martech Delivery Lead Sr Salesforce Marketing Cloud Developer at Align Technology
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sai Kalyan Pratyush
With over 13 years of progressive experience in the digital marketing ecosystem, I specialize in translating complex business visions into scalable, high-performing marketing technology solutions. As a MarTech Delivery Lead, I operate at the intersection of data architecture, omnichannel automation, and user experience.Currently, I head a cross-functional Agile pod of developers, QA specialists, and business analysts. I believe in a strong ownership mindset—fostering a culture of accountability, continuous learning, and seamless collaboration between global business stakeholders and technical execution teams.My technical focus spans the entire end-to-end delivery of the Salesforce ecosystem and broader marketing stacks. I am passionate about leveraging data to craft compelling brand narratives and drive measurable business outcomes. Core Areas of Expertise:• Platform Leadership: End-to-End Delivery, Global Stakeholder Management, Agile/Scrum Methodologies (Sprint Planning, Backlog Grooming).• Salesforce Ecosystem: Marketing Cloud (Email Studio, Journey Builder, Automation Studio), Data Cloud (Ingestion, Identity Resolution), Pardot.• AdTech & Analytics: Google Analytics 4 (GA4), GTM, Meta Ads, LinkedIn Ads, CMS (Contentful).• Omnichannel Automation: HubSpot, Mailchimp, Twilio, REST/SOAP API Integrations.Whether architecting a complex Data Cloud integration, optimizing campaign performance, or mentoring a developer into a subject matter expert, I am driven by the art of achieving simplicity and impactful results.
Experience
Martech Delivery Lead Sr Salesforce Marketing Cloud Developer
Feb 2021 — Present · Hyderabad, IN
Lead a high-performing, cross-functional MarTech team of 6 (3 Developers, 2 QA, 1 BA), acting as the primary bridge between global marketing teams and technical execution.Facilitate daily Agile/Scrum ceremonies, manage backlog prioritization, and optimize developer bandwidth to ensure the timely delivery of complex omnichannel campaigns.Oversee the architecture, governance, and delivery of Salesforce Marketing Cloud and Data Cloud solutions, managing data ingestion and harmonization workflows.Architect and support seamless integrations across the broader AdTech stack, including GA4, GTM, Meta, LinkedIn, and Contentful.Drive the migration of legacy ESPs to Marketing Cloud, developing robust solutions combining CRM, Datorama, Interaction Studio, Power BI, and Databricks.
Education
Sri chaitanya Jr college
MPC
2003 — 2006
Gitam School of International Business
Master of Business Administration (MBA), Marketing,Logistics
2012 — 2014
Nalanda Talent School
High School, 10th
2000 — 2003
Gitam college of Engineering
Bachelor’s Degree, Electrical and Electronics Engineering
2006 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.